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The inspiration behind the Nooie Cam 360


The Nooie Cam 360, winner of the European Product Design Award, is the inspiration of Nooie’s co-founder and Chief Design Officer Sasha Tseng. With a broad vision of brand and product design, Sasha has always pushed the boundaries of industrial design to seamlessly integrate technology and high design, first with the award-winning design language for a new line of Hewlett Packard monitors and the all-in-one computer, and now as Nooie’s Chief Design Officer.


Sasha Tseng’s approach to smart home security begins with the question “Do home security cameras need to be ugly, cold and scary looking? Why can’t security cameras be an attractive addition to the interior design of your home?


Sasha challenged her team to create a camera that was as beautiful as it was functional, and that could blend elegantly within a home’s decor. She pushed them to embrace artful design decisions without sacrificing technology and functionality — and at an affordable price, so you can afford to have one in every room of your home.


For six months, Sasha’s cross-functional team of industrial designers, engineers and custom manufacturing leads worked closely hand-in-hand to achieve her vision. Using earthy color tones and organic shapes they sought to showcase the functionality that makes the Nooie Cam 360 stand out within the smart home camera industry, while concealing the rest of the technology that works behind the scenes.


The Nooie Cam 360 is proud to showcase crystal clear night vision — the best in the industry — 360° motion tracking with horizontal and vertical rotation, and advanced algorithms that track motion and sound automatically. The Cam 360 can also pan and tilt manually using the app so you can focus where and when you want. There are even thoughtful features such as the ability to turn off the status light, two-way audio, and voice control with Alexa and Google.


Check out the Nooie Cam 360, you will be delighted at how easy it is to set up and use.


Stylish. Intuitive. Affordable. Always be there with Nooie.


Sasha Tseng, CDO, has won recognition and praise from the design industry and is the recipient of several awards including the iF Design Award, the Red Dot Design Award, the IDEA Design Award, and the Good Design Award. Tseng’s design principle is to create simple, elegant and thoughtful designs for a better future.


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